The Ultimate Coatings Company – California Title 24

OUR COATINGS & THE EFFECTS OF SOLAR RADIATION ON BUILDINGS

Cooling costs rise based upon temperatures developed from the heat of the sun's radiation know as “thermal loading”. Unless a colored exterior wall or roof coating contains specific UV wavelength blocking, infra-red emissive, solar-reflective pigmentation, it cannot refract a high enough amount of the sun's radiation to sufficiently keep the building’s interior from heating up. In this case, the buildings’ air conditioning/cooling costs will increase. The same is true if the building roof is not heat reflective. Couple these facts with increased summer demand and increased cost of energy and it is easy to understand why California has led the way with CA Title 24 Regulations. Title 24 now requires new efficiency standards for roofs, walls and openings on all commercial properties as of October 2005. For remodel and new construction, Title 24 mandates that buildings must be more efficient in how they manage heat influx and outflow as functions of heating and cooling performance. The degree to which a building has reached efficient energy usage is measured in terms of the entire building “envelope,” and if the new rules are not followed, fines have been specified. It is expected that residential standards will go into effect by 2009.

Depending upon the efficiency of the wall and/or roof coatings, as well as the structure of the building, the solar radiation absorbed can be very high and retained over many hours after the sun has gone down. This “Urban Heat Island Effect” in all cities has become a significant factor in atmospheric over-heating and increasing energy costs and pollution. Non-compliant coatings on buildings means that this effect is much greater due to the re-radiation of heat from the building materials after the sun has set. Increasingly severe weather means greater sunshine and radiation. Only coatings with the highest solids coupled with specialized metal oxide, infra-red emissive pigments have the capacity to fully block the UV and reflect IR radiation and prevent them from penetrating the coating surface.

The Ultimate Coatings Company’s cool coating technology in cross-linking, thermoplastic acrylic paint,THERMO-SEAL™, and next generation, breathable, high-build, ECO-THERM™ Elastomeric are both solar reflective and thermal emissive. They surpass all premium paints in energy efficiency and are fully colorable. Both use the sophisticated factory ground, low-toxic, mixed metal oxide pigments to ensure harmful radiation is blocked and reflected. Any paint job or recoat done with these products’ pays for itself over the life of the coating, when seen as a function of cost per square foot coupled with the amount of electricity consumed for air-conditioning. Whether applied to concrete tile roofs, metal roofs, concrete or stucco walls, plywood, and previously coated or uncoated roofs, these coatings are so efficient that they exceed the 70% solar reflectance standard set by Title 24 for commercial and residential buildings. Originally developed for the hot Australian Outback for metal roofs, These energy efficient coatings enable the user to benefit right now with lowered electrical costs of as much as 22-50%, depending on whether both walls and roofs are coated. Dramatically lowered interior temperatures and the security of long term durability can also be expected. These coatings carry 10- and 12-year product warranties when applied by Approved Applicators. All of our products are made in the USA.