To give excellent service to our customers providing state-of-the-art, ecologically intelligent coatingproducts for buildings and roofs which exceed environmental regulations and which support necessary sea-change within the painting and building contractor industries. As a result of these efforts, we shall give back a portion of our profits to those in need in our community and around the world.

We are world traveled painting industry experts who are committed to bringing the painting industry the products and attitude of environmentally sustainable business. This includes practices associated with Green Business and energy compliant legislation/regulations now coming into effect nationwide. Our thermoplastic products are produced on contract and were originally developed over 25 years in Australia having been developed for roofs in the scorchingly hot Australian Outback and humid, sub-tropical Queensland. We are members of the Cool Roof Rating Council (CRRC) and are an EPA Energy Star Partner.

MICHAEL BIEL: Founder

...is a 20-year painting industry veteran. He's been the marketing consultant and supervisor for a well-established painting contractor in the San Francisco Bay Area for many years and painted on his own before that for over 15 years. Prior, he had a corporate sales and management career, but left before he burned out and opted for the hard working job of a house painter. He loves to get out in the field and ensure application standards are properly followed, introduce the technology, and train contractors in its usage.

PAM MARSH: Customer Service Associate

Pam has been working in the paint industry for over 25 years. Prior to joining The Ultimate Coatings Company, she worked for Dunn-Edwards Paint Corp. for 19 years, with the last 12 years working specifically with Property Management companies to capture the repaint market in northern California. She has written detailed specifications for hundreds of residential and commercial properties, conducted bid-walks with painting contractors and construction managers and provided color consultant expertise. She enjoys educating contractors and managers to ensure their project specification needs are managed with excellence.

VOLKER FRANK: Strategic Associate

Volker Frank, strategic business consultant. He brings twelve years of consulting experience in the high-tech sector and in organizational development to TUCC. He has guided the development of marketing and business strategy or TUCC for the last year.