To give excellent service to our customers
providing state-of-the-art, ecologically intelligent coatingproducts
for buildings and roofs which exceed environmental regulations and
which support necessary sea-change within the painting and building
contractor industries. As a result of these efforts, we shall give back
a portion of our profits to those in need in our community and around
the world.

We are world traveled painting industry experts
who are committed to bringing the painting industry the products and
attitude of environmentally sustainable business. This includes
practices associated with Green Business and energy compliant
legislation/regulations now coming into effect nationwide. Our
thermoplastic products are produced on contract and were originally
developed over 25 years in Australia having been developed for roofs in
the scorchingly hot Australian Outback and humid, sub-tropical
Queensland. We are members of the Cool Roof Rating Council (CRRC) and
are an EPA Energy Star Partner.

MICHAEL BIEL:
Founder
...is a 20-year
painting industry veteran. He's been the marketing consultant and
supervisor for a well-established painting contractor in the San
Francisco Bay Area for many years and painted on his own before that
for over 15 years. Prior, he had a corporate sales and management
career, but left before he burned out and opted for the hard working
job of a house painter. He loves to get out in the field and ensure
application standards are properly followed, introduce the technology,
and train contractors in its usage.
PAM MARSH: Customer
Service Associate
Pam has been
working in the paint industry for over 25 years. Prior to joining The
Ultimate Coatings Company, she worked for Dunn-Edwards Paint Corp. for
19 years, with the last 12 years working specifically with Property
Management companies to capture the repaint market in northern
California. She has written detailed specifications for hundreds of
residential and commercial properties, conducted bid-walks with
painting contractors and construction managers and provided color
consultant expertise. She enjoys educating contractors and managers to
ensure their project specification needs are managed with excellence.
VOLKER FRANK: Strategic Associate
Volker Frank,
strategic business consultant. He brings twelve years of consulting
experience in the high-tech sector and in organizational development to
TUCC. He has guided the development of marketing and business strategy
or TUCC for the last year.